Experimentation should be a critical part of any successful marketing strategy. Relying on proven results is how leading marketers stay agile in dynamic markets, craft more effective campaigns at scale and identify the true impact of their efforts on business results. Knowing the outsized impact of creative on driving sales, we’re launching video experiments globally in […]
YouTube’s multi-year commitment to responsibility ensures that we protect our viewers, creators and advertisers from harm. We do this through investments in staffing, technology and policy development. Today, our ongoing commitment has resulted in an important milestone for the advertising industry and YouTube, as we become the first digital platform to receive accreditation for content […]
As the returning champs take on the hometown team this Sunday, you may be feeling a bit nostalgic for the days when we could pack into sold out arenas. But don’t worry, some game day traditions live on. We have a few trick plays up our sleeve to help you plan your at-home game day […]
Since the outbreak of COVID-19, teams across Google have worked to provide quality information and resources to help keep people safe, and to provide public health, scientists and medical professionals with tools to combat the pandemic. We’ve launched more than 200 new products, features and initiatives—including the Exposure Notification API to assist contact tracing—and have […]
Whether it's a livestream video of goats or educational stories about the challenges of the criminal justice system, YouTube creators have long helped rally people behind causes they’re passionate about.Last year, we set out to make it even easier for creators and viewers to support charitable causes they care about by testing YouTube Giving—a fundraising […]
Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning to YouTube as they spend more time at home. To help you tailor your media and creative approach to the different ways consumers are engaging with […]
The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all time high, the shift from linear to digital video is accelerating.On YouTube in particular, over 2 billion people globally are gravitating toward timely content, from live entertainment like Post Malone's livestreamed […]
From bringing an aquarium online through live webcams to building an app that prepares underrepresented students for the workforce, nonprofits around the world are responding to issues facing their communities during the COVID-19 pandemic. Using technology as a key resource, these organizations are showing resilience, determination and flexibility while also trying to quickly adapt to […]
When you think of a choir, you likely put a descriptor before it: a school choir, a church choir, a community choir. Singing in a chorus usually means you’re standing within a large group of people, belting out songs and nailing those harmonies together. But what happens when you can’t gather in person to sing? That’s […]
More than 79 million were displaced at the end of last year as a result of persecution, conflict, violence or human rights violations—29 million of which were refugees. Since 2015, we’ve given more than $30 million in Google.org grants to help provide emergency support and access to vital information and educational resources to more than one […]